Fast Finance provides small loans to low-income individuals and micro-entrepreneurs in India. The company developed a loan planning strategy that included responsible lending practices, financial education for borrowers, and a focus on building long-term relationships with customers. Fast Finance also leveraged technology to streamline loan processing and reduce costs. These efforts helped Fast Finance to grow rapidly and become one of the leading microfinance institutions in India. The case study demonstrates the importance of responsible lending practices and customer-centric loan planning to succeed in the microfinance industry.